At the time when most corporations advocated "speed over scale", Zedu LED chose the "subdivided merchandise focus" route, especially for small and medium-sized enterprises.
Therefore, in the past years, many "class champions" of product categories have spent their time in Shenzhen. In their view, in the extraordinary period, they are focused and more competitive.
Zedu has been leading the way in LED industrial lighting with UFO LED High Bay Light manufacturers
LED High Bay because of the boldness and youth and passion. As such, Zedu has established its personal unique brand and culture in the LED business, with the desire and power to accelerate the run, and maintain a stable posture.
To be able to keep the core advantages in the subject of LED mobile lighting, we consistently adjust in terms of merchandise and channels.
On the product, we set up a product innovation R&D middle in Nanshan, Shenzhen, to sort out the knowledge and sources of the industry, and to provide direction for the development of the company’s products. The product design company that has cooperated for many years supplies us with many revolutionary solutions. The development strategy has always been consistent with the market and is at the forefront;
By way of channels, the home market is dominated by provincial agents, and some provinces equivalent to Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can attain the city stage; the international market has covered North America, Southeast Asia, and African markets. Primarily take the form of OEM and focus on selling the advertising strategy of unbiased manufacturers in some regions;
In propaganda, the company intensified its publicity by various elements equivalent to websites, exhibitions, and social media.
For my part, to develop into a "single product champion", clever lighting, health lighting and black expertise must be perfectly integrated with products by means of the Internet platform. Zedu will continue to improve the special lighting model; develop new product lines; enhance product added value; develop new products that are in line with the international market; adright here to the "individuals-oriented" development ideas, high quality and quantity. In abroad markets, Kang Mingsheng also plans to keep pace with the country’s development, arrange production bases and offices abroad, and vigorously explore overseas markets.
Zedu does not agree with the concept "a single product is troublesome to maximise its benefits available in the market". I believe that "a relatively simple product" signifies that in a particular market phase, enterprises choose core products, use advertising and marketing, communication and different means to acquire corresponding aggressive advantages. They all break by way of from a single product and realize the dimensions development of the enterprise. Trade leader in the segmentation field.